Risk has traditionally been seen as something to be avoided - with the belief that if behavior is risky, it's not something a business should pursue. But the very nature of business is to take risks to attain growth. Risk can be a creator of value and can play a unique role in driving business performance, and so strategies for corporate risk management must be developed to help guide the business as it decides which risks to take.
Risk management, then, is the identification, assessment and prioritization of risks or uncertainties in business. Any strategies for corporate risk management must be backed up by a risk management analysis and a plan for controlling or mitigating those risks.
But what are risks in corporate life? While the obvious come immediately to mind - the financial risk of running out of money or inheriting bad debt, or the risk of being unable to continue operations, for example due to workers going on strike or a force of nature closing a plant - it's important to remember corporate risk doesn't just encompass operational and financial risks, but also risks to the wider corporate strategy.
In fact, studies indicate that financial risks only generate about 10% of major declines in market capitalization, while operational risks account for around 30%; the other 60% of declines are a result of strategic risks, and yet the strategy comes in a poor third in risk-prioritization exercises.
Strategic corporate risks could include:
- Shifts in consumer demand and preferences
- Legal and regulatory changes
- Competitive pressures
- Merger integrations
- Technological changes
- Senior management turnover
- Stakeholder pressure
Building strategies for corporate risk management
Strategies for corporate risk management usually consist of two processes: setting the framework for the company's risk management and setting the communication channels in the organization. Risk management is, though, useless unless you measure and know your risks first. You must also have a robust procedure for ongoing monitoring and a cycle of continual assessment. Risk management planning encompasses three elements:- Operational risk management, such as damage to property or other risks that can't be planned for.
- Financial risk management, which emerges from the effects of markets on an entity's assets; this includes risks to credit, price and liquidity.
- Strategic risk management, or thinking about the bigger picture and the future of the company.
Top 5 Risk Management Strategies for Corporations
Outside of economics, there are five steps to take when first assessing the risk and deciding on the best solutions for mitigation:- Identify the risk: Risks can be internal or external, so include any events that could cause problems or benefits for the company.
- Analyze the risk: Thoroughly analyze the potential effects each risk will have on consumer behavior, the company or any endeavors underway.
- Evaluate the risk: Rank risks according to the likelihood of each outcome to see how severely a set risk could impact the company or its strategy.
- Treat the risk: Look at ways to reduce the probability of a negative risk and increase the probability of positive risks, preparing preventative and contingency plans as needed.
- Monitor the risk: Track variables and proposed possible threats, and calmly treat any problems that arise as your tracking system identifies changes.
- Avoid the risk, or forfeit all activity that carries the risk - though this also means forfeiting all associated potential returns and opportunities.
- Reduce the risk, or make small changes to reduce the weight of both risk and reward.
- Transfer or share the risk, or redistribute the burden of loss or gain by entering partnerships or bringing on new entities.
- Accept the risk, or assume any loss or gain entirely; this is usually put into play for small risks where any loss can be easily absorbed by the entity.